Baby care products are particularly susceptible to the growth of harmful bacteria. It’s not surprising, then, that a recent AYTM study found 85% of consumers are concerned about the presence of bacteria on baby care products.

Microban® SilverShield® technology disrupts the metabolism of bacteria by preventing conversion of nutrients into energy, which inhibits bacteria survival, reproduction and colonization. The technology remains inert until it encounters an environment where bacteria can proliferate. Only then will it release tiny quantities of the active ingredient to inhibit bacterial growth.

Using confocal imaging, Microban® has captured the differences in bacterial growth on an unprotected surface versus a Microban® protected surface. On an untreated surface, the bacteria thrive and reproduce rapidly. On a Microban® treated surface, the bacteria struggle to survive and are reduced considerably.